Pic of John Aspinall

John Aspinall

UX/UI Designer


Remote Scope UX

UX and UI redesign of remote scoping and annotation web application.

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Screenshot of scope app


Mobile web application UI design and prototype production for Booking.com which helped launch a new product.

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Ideation and implementation of an improved UX for a 'none airport' search traffic which resulted in a 8% increase in conversion rates.

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Screenshot of rentalcars non-airport search

JD Williams

How my UX and UI improvements increased 'add to bag' conversions rates by 57% on JD Williams’ mobile web specific platform.

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Screenshot of mobile web site

Smart Apprentices

UX & UI redesign of an iOS app known as “Not a CV” which was one of a suite of produts for SAAS client operating in the digital apprenticeships space.

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Screenshot of Not a CV app design


Information architecture and visual design artifacts I created for new Kiddicare and Morrisons responsive eCommerce web platforms.

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Screenshot of Morrisons website


Hi there, I'm John and I class myself as UX front-end developer. That means I'm a front-end developer with a UX focus

I like to build what I design. I can do pure UX design (UI design, IA, user testing and all that jazz) and/or pure front-end coding including responsive design. I'm equally happy and more than competant at doing either. I enjoy all aspects of digital product design (apart from pointless meetings) and the buzz of working in a team.

Generic about blurb

I'm experienced in working in agile, multi-disciplinary teams and am passionate about designing and delivering beautiful, user-centred digital products. I particularly enjoy the user testing and feedback iteration cycle where you get to see your hypothesis being proven...or not!

I get most job satisfaction where my work has a direct effect on the bottom line of the organisation - be that by improving conversion rates, increasing click through percentages on a landing page, through to usability improvements to grow a user base.


User-centred design, user testing, prototype design, wireframing, competitor benchmarking and research, A/B testing, responsive design, mobile first design, Sketch, Balsamiq, HTML5, CSS3, SASS, Grunt, GIT, Javascript, Jquery, Wordpress, Bootstrap.

I'm comfortable working in Windows, Mac OS and Linux operating systems, most major IDE's and get on well with nerds and creatives alike.

Who I've worked for

I've worked for some pretty big companies over the years, so like to think I've been doing something right! These include:

  • Booking.com
  • Morrisons
  • Deutsche Bank
  • JPMorgan
  • CSC
  • JD Williams
  • Henderson Global Investors
  • Hitachi Consulting

If you want want to contact me to discuss working together on your project, please complete the form below and I'll get back to you.

Contact Me